ARA designs and supports electric vehicles for both personal commuting and commercial transport — under one standard of engineering, one network, and one ownership system. This is the brand behind the products.
Nationwide presence
And growing every quarter
Personal & commercial
Per model launch
We design and deliver electric vehicles for two audiences who deserve the same standard: people moving through their day, and operators moving the country's economy. One brand, one quality discipline, one support system — across personal scooters, bikes and commercial three-wheelers.
EV adoption in Bangladesh has outpaced the infrastructure built to support it. ARA exists to close that gap — by pairing well-engineered vehicles with a real service network, transparent warranty and traceable spare parts. We make the practical case for going electric, not the emotional one.
The next decade of mobility in Bangladesh will not be won by the cheapest vehicle on the lot. It will be won by the brand that treats ownership — service, parts, warranty, uptime — as a serious product in its own right.
ARA is building toward that future quietly and deliberately: a national network of authorised dealers and service points, parts continuity measured in years not seasons, and a commercial programme built for the operators who keep this country moving.
These aren't slogans. Each pillar maps to something we have actually built — a network, a process, or a commitment in writing.
Range, payload and charging behaviour designed for how Bangladesh actually rides — not for a spec sheet.
The same engineering and quality discipline behind a commuter scooter sits behind every commercial three-wheeler we ship.
Service centres, parts hubs, mobile units and warranty pathways — built before they are needed, not after.
Authorised partners across all eight divisions, sharing one customer record from sales to service.
Component selection, validation and supplier auditing reviewed every cycle — quality is a process, not a slogan.
We commit critical parts for a minimum of seven years from model launch. Ownership shouldn't expire.
Designed around local roads, weather, voltages and operating economics — not adapted from elsewhere.
Priority bays, loaner programmes and fleet reporting for the operators who earn every hour their vehicles run.
Every ARA vehicle is built around three commitments: fit-for-use components, validated assembly, and supportable design. We pick parts we can stock for years, we test against the conditions our customers actually face, and we design vehicles a technician in Rangpur can service as confidently as one in Dhaka.
Cells, motors and controllers selected against an internal qualification list — not whoever is cheapest this quarter.
Pre-launch testing on Bangladesh roads, in Bangladesh weather, with Bangladesh load profiles.
Parts that can be replaced in the field, fasteners that don't strip, and diagnostics any authorised technician can read.
A vehicle that performs in a European test cycle won't always survive a Dhaka monsoon or a Chattogram cargo run. ARA's product decisions are anchored in what Bangladesh actually demands of an EV.
Suspension, ground clearance and ingress protection tuned for monsoon streets, mixed surfaces and unpredictable load.
Chargers and BMS calibrated for variable voltage, brownouts and the realities of a 220V household line.
Operating cost benchmarked in BDT/km against petrol and CNG — not in marketing slides, but in service reports.
A service point in every division so an ARA owner is never more than a short ride away from genuine help.
Scooters and bikes designed for daily commuting — quiet, efficient, and dependable on the school run, the work commute and the evening errand.
For: Riders, families, students, professionals.
Passenger and cargo three-wheelers engineered for operators whose income depends on the next trip. Built to earn, validated to last.
For: Owner-operators, fleets, logistics businesses.
These aren't framed posters. They're the criteria we use when we choose a supplier, sign a partner, or say no to a shortcut.
We ship technology that solves a real problem on a real road — not features that look good in a launch video.
Trust is the result of a thousand small commitments kept. We treat each one as a product decision.
We say what is covered, what isn't, and what comes next. Clarity is part of the product.
After-sales is engineered with the same rigor as the vehicle itself. There is no second-class experience.
Decisions are made with Bangladesh in the room — its riders, its operators, its conditions.
We build for the operator buying their second ARA in 2032, not just the first sale this quarter.
The brand promise is only as good as the systems behind it. Each of these is a real surface on this site — built, staffed and maintained.
Compare the personal and commercial range with adaptive specs and clear pricing.
Open the model explorerAuthorised showrooms across every division — book a test ride or speak to a sales advisor.
Find a dealerARA Care brings service, warranty, battery and parts into one transparent system.
See the support platformJoin the dealer network as ARA expands across Bangladesh's mobility map.
Apply to partnerWe sequence the brand the same way we sequence a vehicle launch — network first, then platform, then scale.
Established as a unified EV brand for Bangladesh, with a focus on both personal and commercial mobility under one standard.
Showrooms, service-linked dealers and commercial sales points commissioned across all eight divisions.
Service, warranty, battery and spare-parts ecosystem brought online as a single ownership system.
Dedicated commercial uptime programme — mobile service units, loaner fleet and operator reporting.
Telematics-grade vehicle health, predictive service and digital warranty for every ARA on the road.
Whether you're choosing your first electric scooter, scaling a fleet, or evaluating a partnership — the next step is yours.
Ready when you are
Book a test ride, request a quote for your business, or talk to a showroom near you. We respond within one business day.
